by Will Gray | Jan 24, 2026 | Uncategorized
Automation in marketing is about simplifying repetitive tasks like sending emails, updating CRM records, and tracking metrics. It helps businesses save time, reduce errors, and focus on strategy. Companies using automation see up to 80% more leads and 77% higher...
by Will Gray | Jan 24, 2026 | Uncategorized
Inbound lead generation is the backbone of modern B2B marketing. Why? It’s cost-effective, scalable, and aligns with how today’s buyers make decisions. Inbound leads cost 61% less than outbound ones and deliver 3x more leads per dollar spent. These strategies attract...
by Will Gray | Jan 3, 2026 | Uncategorized
HubSpot: Combines CRM, lead generation, and automation for scaling processes. Pricing starts at $0/month. ActiveCampaign: Focuses on AI-driven automation and multi-channel engagement. Plans begin at $15/month. Brevo: Centralizes email, SMS, and live chat for...
by Will Gray | Dec 10, 2025 | Uncategorized
When tracking marketing performance, not all metrics are equally useful. Some numbers, like follower counts or page views, may look impressive but don’t drive real business results. These are called vanity metrics – data points that create a false sense of...
by Will Gray | Dec 10, 2025 | Uncategorized
A customer acquisition funnel is a step-by-step process that guides potential customers from discovering your business to becoming loyal, repeat buyers. It consists of four main stages: Awareness, Consideration, Conversion, and Retention. Each stage has specific...
