The Marketing industry is always evolving. Every day, there are new techniques and strategies are being developed. Everything from Social Media optimization to affiliate partnerships falls under marketing. To stay ahead of the curve, you need to constantly learn and expand your knowledge base. That’s why we’ve put together a list of 3 Marketing books you should read in 2022. These books will help you learn about the latest trends in the Marketing world, and give you some great ideas for how to improve your own marketing campaigns!
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
“Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold worldwide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers. Have you caught the wave?”
I’d have to say that this book had a significant impact on how I look at marketing. It not only assisted me in determining where my client’s flaws were, but it also allowed me to come up with new ideas for assisting businesses to leap ahead of their rivals.
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
“This guide from New York Times bestselling author Donald Miller is a must-have for any marketing professional or small business owner who wants to grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.”
Leave it to Donald Miller to create another profound marketing book. When implemented, this book is rich with actionable insights and will help you become a better marketer practically overnight. This book will teach you the three stages of customer interactions. What to do if you’re in a rut when marketing your company. How to create and execute the one marketing plan you will never regret. How to design a sales funnel that attracts the perfect clients for your company. The value of email and how to construct campaigns that result in client traffic and sales.
Contagious: Why Things Catch On
“In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.”
This is a great book for anyone getting into the field of marketing. It’s fast-paced and easy to understand, with concepts presented in an academic style. To be easily digested by anybody, it was written by an academic in a very simplified form. It’s jam-packed with real-world examples and research findings, making it appear repetitive.