by Will Gray | Jan 28, 2026 | Uncategorized
Automated marketing workflows save time by handling repetitive tasks like follow-up emails or cart recovery. These workflows are triggered by specific actions (e.g., form submissions or email clicks) and follow an "if-then" logic to guide prospects through...
by Will Gray | Jan 27, 2026 | Uncategorized
Your B2B landing page’s performance hinges on key metrics like conversion rates, bounce rates, and load speed. Here’s what you need to know: Median Conversion Rates: B2B SaaS pages average 3.8%, while top performers hit 11.6%. Webinar pages convert much higher,...
by Will Gray | Jan 27, 2026 | Uncategorized
A/B testing is the key to making data-driven decisions for businesses earning $1M–$20M annually. But scaling it effectively is challenging. The reality? Only 10–30% of tests produce clear winners, and 72% of marketers feel their strategies fall short. This guide...
by Will Gray | Jan 25, 2026 | Uncategorized
Customer segmentation is key to growing revenue in SaaS. It’s about dividing your customers into groups based on shared traits or behaviors to improve their experience, reduce churn, and increase lifetime value. Unlike broader market segmentation, SaaS focuses on...
by Will Gray | Jan 24, 2026 | Uncategorized
Struggling to scale your brand? Weak positioning could be the culprit. Growth-stage brands often face challenges like fluctuating revenue, inconsistent marketing results, and unclear differentiation. The solution? A strong positioning framework that aligns your team,...
