Spot vanity metrics vs actionable marketing metrics, focus on KPIs that drive revenue (CAC, CLV, conversion, churn), and build a unified measurement system.

Guide to building a four-stage customer acquisition funnel—awareness, consideration, conversion, retention—with metrics, tools, and optimization tips.

Part-time senior marketing leader who builds measurable strategy, manages budgets, aligns marketing and sales, and installs systems to scale revenue for growth-stage businesses.

Five practical fixes to tame disorganized marketing operations: standardize workflows, centralize requests, align your tech stack, set KPIs, and automate tasks.

Five-step marketing audit covering funnel KPIs, acquisition channels, tech stack, content/messaging, and budget to optimize growth for $1M–$10M businesses.

Align sales and marketing with shared KPIs, clear lead stages, integrated tools, and regular collaboration to improve lead quality and shorten sales cycles.

Compare fractional vs full-time CMOs — costs, availability, and which model fits your revenue stage and marketing needs.

Create a repeatable marketing operating system: set clear goals, map the customer journey, connect your tech stack, align teams, and test to prove revenue impact.

Small marketing breakdowns—poor lead qualification, misaligned teams, stalled deals, weak onboarding, and bad attribution—are quietly bleeding revenue.