How We Engage as Your Fractional CMO
Graystone partners with growth-stage SaaS companies as the senior go-to-market owner. This page outlines how that engagement works, from initial alignment through ongoing GTM leadership.
How Engagements Begin
Graystone partners with growth-stage SaaS companies as the senior go-to-market owner.
We work directly with founders and leadership teams where execution exists, but GTM ownership does not.
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Current GTM motion and decision flow
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Funnel and pipeline reality
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Ownership gaps across marketing, sales, and growth
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Near-term priorities and sequencing
This sprint is the gate to any ongoing engagement.
Ongoing Fractional CMO Leadership
Once alignment is established, Graystone steps in as the senior GTM owner.
This is not advisory from the sidelines. We take responsibility for direction, prioritization, and accountability across the go-to-market system so execution compounds instead of resetting.
When priorities shift or execution stalls, Graystone is accountable for correcting course.
What This Actually Means
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GTM strategy and decision ownership
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KPI definition and review cadence
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Priority sequencing across growth initiatives
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Accountability across internal and external execution teams
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Direct partnership with the founder and leadership team
Where Execution Lives
Graystone does not replace your execution team, and that is intentional.
We design the system, set the direction, and hold execution accountable. Implementation is handled by your internal team, trusted contractors, or partners we help you identify and manage.
This model ensures leverage, not dependency.
This Is a Fit If
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You are a SaaS founder or CEO with an established revenue engine
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You have execution but lack GTM ownership
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Growth decisions feel reactive or fragmented
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You want a senior operator, not another vendor
This Is Not a Fit If
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You are pre-revenue or experimenting
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You want tactical help without leadership accountability
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You expect senior leadership to also do execution
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You are not ready to change how decisions get made
Request a GTM Conversation
This is a working conversation to assess fit, ownership, and expectations on both sides.