by Will Gray | Jan 27, 2026 | Uncategorized
A/B testing is the key to making data-driven decisions for businesses earning $1M–$20M annually. But scaling it effectively is challenging. The reality? Only 10–30% of tests produce clear winners, and 72% of marketers feel their strategies fall short. This guide...
by Will Gray | Jan 25, 2026 | Uncategorized
Customer segmentation is key to growing revenue in SaaS. It’s about dividing your customers into groups based on shared traits or behaviors to improve their experience, reduce churn, and increase lifetime value. Unlike broader market segmentation, SaaS focuses on...
by Will Gray | Jan 24, 2026 | Uncategorized
Struggling to scale your brand? Weak positioning could be the culprit. Growth-stage brands often face challenges like fluctuating revenue, inconsistent marketing results, and unclear differentiation. The solution? A strong positioning framework that aligns your team,...
by Will Gray | Jan 24, 2026 | Uncategorized
Automation in marketing is about simplifying repetitive tasks like sending emails, updating CRM records, and tracking metrics. It helps businesses save time, reduce errors, and focus on strategy. Companies using automation see up to 80% more leads and 77% higher...
by Will Gray | Jan 24, 2026 | Uncategorized
Inbound lead generation is the backbone of modern B2B marketing. Why? It’s cost-effective, scalable, and aligns with how today’s buyers make decisions. Inbound leads cost 61% less than outbound ones and deliver 3x more leads per dollar spent. These strategies attract...
