by Will Gray | Feb 18, 2026 | Uncategorized
Unlock Campaign Insights with a Marketing ROI Calculator Running a marketing campaign without measuring its success is like driving blindfolded—you might be headed somewhere, but you’ve got no clue if it’s the right direction. That’s where a tool to calculate...
by Will Gray | Feb 18, 2026 | Uncategorized
Social proof works because people trust what others say and do. It’s a psychological phenomenon that reduces uncertainty, builds trust, and makes decisions feel safer. For example, 93% of consumers rely on reviews when evaluating new products, and 88% trust those...
by Will Gray | Feb 3, 2026 | Uncategorized
Onboarding is the first step to long-term customer success. A well-structured system can reduce churn, increase retention, and save costs. Poor onboarding leads to 20% of voluntary churn, while effective systems with automation cut costs by 22% and improve retention...
by Will Gray | Feb 3, 2026 | Uncategorized
Testing and scaling are two sides of the same coin when it comes to tailored consulting solutions for growth. Here’s the bottom line: Testing helps you experiment and learn what works. It’s about reducing uncertainty, even if 67–90% of tests fail. Allocate 10–15% of...
by Will Gray | Jan 29, 2026 | Uncategorized
Hiring a marketing team during your company’s growth stage can directly impact revenue and scalability. The key? A structured process that aligns hiring decisions with your business goals. Here’s a quick overview of the steps: Assess Your Needs: Identify...
