by Will Gray | Feb 3, 2026 | Uncategorized
Onboarding is the first step to long-term customer success. A well-structured system can reduce churn, increase retention, and save costs. Poor onboarding leads to 20% of voluntary churn, while effective systems with automation cut costs by 22% and improve retention...
by Will Gray | Feb 3, 2026 | Uncategorized
Testing and scaling are two sides of the same coin when it comes to tailored consulting solutions for growth. Here’s the bottom line: Testing helps you experiment and learn what works. It’s about reducing uncertainty, even if 67–90% of tests fail. Allocate 10–15% of...
by Will Gray | Jan 29, 2026 | Uncategorized
Hiring a marketing team during your company’s growth stage can directly impact revenue and scalability. The key? A structured process that aligns hiring decisions with your business goals. Here’s a quick overview of the steps: Assess Your Needs: Identify...
by Will Gray | Jan 28, 2026 | Uncategorized
Automated marketing workflows save time by handling repetitive tasks like follow-up emails or cart recovery. These workflows are triggered by specific actions (e.g., form submissions or email clicks) and follow an "if-then" logic to guide prospects through...
by Will Gray | Jan 27, 2026 | Uncategorized
Your B2B landing page’s performance hinges on key metrics like conversion rates, bounce rates, and load speed. Here’s what you need to know: Median Conversion Rates: B2B SaaS pages average 3.8%, while top performers hit 11.6%. Webinar pages convert much higher,...
