by Will Gray | Dec 10, 2025 | Uncategorized
When tracking marketing performance, not all metrics are equally useful. Some numbers, like follower counts or page views, may look impressive but don’t drive real business results. These are called vanity metrics – data points that create a false sense of...
by Will Gray | Dec 10, 2025 | Uncategorized
A customer acquisition funnel is a step-by-step process that guides potential customers from discovering your business to becoming loyal, repeat buyers. It consists of four main stages: Awareness, Consideration, Conversion, and Retention. Each stage has specific...
by Will Gray | Dec 8, 2025 | Uncategorized
A fractional CMO is a part-time marketing leader who provides high-level expertise without the cost of a full-time hire. They develop marketing strategies, manage budgets, and oversee teams to help businesses grow. Ideal for companies earning $1–$10 million annually,...
by Will Gray | Dec 8, 2025 | Uncategorized
When your marketing team is bogged down by inefficiencies, it doesn’t just waste time – it impacts your bottom line. Disorganized workflows, scattered tools, and unclear priorities slow growth and lead to missed opportunities. Here’s how to fix it: Standardize...
by Will Gray | Dec 6, 2025 | Uncategorized
Scaling your business from $1M to $10M requires more than just effort – it demands a clear, structured understanding of your marketing strategy. A marketing audit helps you pinpoint inefficiencies, optimize budgets, and identify growth opportunities by focusing...
