Senior Go-To-Market Leadership for SaaS Founders
Graystone exists to solve one problem.
Growth-stage SaaS companies stall not because execution is missing, but because ownership of go-to-market decisions is unclear.
We step in where that ownership gap exists.
What Graystone Is
Graystone is a Fractional CMO and GTM leadership firm.
We partner directly with founders and leadership teams as the senior owner of go-to-market strategy, prioritization, and accountability.
This is not advisory from the sidelines. It is embedded leadership designed to bring coherence to growth.
What We Are Not
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A marketing agency
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An execution-only growth shop
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A collection of tactics or tools
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A vendor that installs and disappears
What That Means for Clients
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Execution exists before we engage
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Decisions get made faster and with consequence
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Priorities stop shifting week to week
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Growth becomes governed, not reactive
Led by a Founder-Operator
Graystone is led by Will Gray, a fractional CMO and GTM operator who works directly with founders navigating the transition from early traction to repeatable growth.
His work focuses on aligning strategy, execution, and accountability so teams stop rebuilding their growth engine every quarter.
Experience Focus
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SaaS and technology companies
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Go-to-market strategy and governance
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Founder-led growth transitions
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Marketing, sales, and pipeline alignment
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KPI ownership and operating cadence
How We Work With Founders
Our role is to remove ambiguity from growth.
That means clear ownership of GTM decisions, clear priorities for execution teams, and clear accountability when results stall.
Clients do not hire Graystone for ideas. They hire Graystone for leadership.
Request a GTM Conversation
This conversation is designed to determine whether senior GTM ownership is what your business actually needs.