Fractional CMO & GTM Leadership for Growth-Stage SaaS Companies
When go-to-market decisions are fragmented, execution doesn’t compound.
Graystone takes ownership of GTM direction so growth stops resetting every quarter.
Founder-level strategy. CMO-level execution. No fluff.
Trusted by growth-minded founders across services, SaaS, and consumer brands.
Graystone serves as the senior GTM owner.
We set direction, priorities, and accountability so your team executes with clarity.
Who We Work With
SaaS companies with traction that lack a clear owner of go-to-market.
Typically:
- Pipeline inconsistency or lack of predictability
-
Founder still involved in GTM decisions
- Team or vendors executing without a clear owner
-
$1M–$10M ARR SaaS or tech-enabled companies
Who This Is Not For
- Pre-revenue companies
- Founders looking for hands-on execution
- Teams without a sales motion
- Businesses with budgets under $8K per month
Growth Blueprint Sprint
A 30–45 day engagement to diagnose your GTM, clarify priorities, and deliver a concrete plan you can confidently invest behind.
Outcome: Absolute clarity on where growth should come from and what to do next.
Ideal when you need clarity before scaling.
Fractional CMO Operator
Temporary executive ownership of GTM until a predictable system and internal owner are in place.
Outcome: A functioning GTM engine that no longer depends on the founder.
Ideal when growth needs executive ownership to move forward.
Fractional CMO Core
Ongoing executive GTM leadership for teams that are executing, but lack senior direction and accountability.
Outcome: Consistent priorities, accountability, and GTM decision-making.
Ideal when your team is executing without a clear GTM owner.
Request a GTM Conversation
This is a short conversation to understand your GTM challenges and determine alignment. If we’re a fit, we’ll recommend the right next step. If not, we’ll tell you directly.